IxD is the practice of designing interactive digital platforms, environments, systems, and services for people’s ease of use. Touch based and sensory IxD is challenging. Whatever your platform – desktop, mobile, tablet, entertainment media, large format screens & LCD displays, smart instrument/control panels, interactive dashboards, GPS & virtual, smart appliance, smart home, industrial automation, auto or machine embedded devices – we outfit your touch panels with the best UI concepts imaginable. Many companies continue to seek strategic and competitive advantage through R&D and tech innovation in order to reduce product development cycles, accelerate production, improve usability, enhance automation, flexibility and security.
We do not offer the machine product or hardware engineering. But, we establish rapport and work alongside your engineering and product design & development teams to combine elements of their state of the art computer aided design with our keen understanding of user interaction or audible activation. The result is a sensory input system that is accessible, engaging, well branded, memorable, understandable, efficient and downright marvelous.
The Dynamic Process
focused on implementing UX/UI driven solutions
- We understand every project is different. We consult on your vision – needs goals objectives and bounce off workable ideas. Who is your target audience? What problem are you solving for them? We analyze your audience, benchmark competition, conduct your digital presence audit, and run some web analytics. What makes your business unique? We outline the best fit branding and positioning, key messaging, and creative UX strategy for implementation.
- Information architecture, clickable wire-frames, slick design tools…hand crafted designs for web, mobile, media & touchscreen, SaaS platforms. Our visionary team works to enhance, innovate, maybe simplify, and redefine how users engage and interact with your digital presence. User experience is executed with traffic audience attraction, conversion, and brand loyal retention as key factors.
- Our choice of front end web technologies have broad support for desktop and mobile to ensure optimum performance and compatibility across browsers and devices. Additionally, specific CMS and development frameworks with hand written code or custom development requests are supported.We build with a focus on clean & lean code, maintain-ability, and expand-ability to sustain your business growth.
- We collaborate w/client and users to review, test, revise, and submit. We review the front end design conversion quality, test navigation, functionality, and browser/platform compatibility. We review unique page titles, descriptions, keywords, and URL tags. We test cloud performance and security to ensure optimum operation as intended. Next – revise and make the necessary adjustments, thereafter we launch.