Branding & Positioning
Key strategies to augment your brand online include: researching audience demographics, identifying competitive brand management practices, conceptualizing competitive and searchable keywords and descriptions, crafting the message delivery, and identifying the unique factors of differentiation. We pursue consistency in the message delivery across your various mediums of communication and connection to the end user via web, social, direct response, print etc. A brand extends beyond the proposition or product.
We believe a solid brand foundation is based on: unique personality magnified by the tagline, emotional user perception, authentic connections, memorable and tangible experience, brand consistency, and further cultivating brand loyalty through the development of brand communities and followers. Contact us for an overview of your brand management and branding effectiveness, we will help apply a solid strategy to long term brand building and positioning in the marketplace.
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The Dynamic Process
focused on implementing UX/UI driven solutions
- We understand every project is different. We consult on your vision – needs goals objectives and bounce off workable ideas. Who is your target audience? What problem are you solving for them? We analyze your audience, benchmark competition, conduct your digital presence audit, and run some web analytics. What makes your business unique? We outline the best fit branding and positioning, key messaging, and creative UX strategy for implementation.
- Information architecture, clickable wire-frames, slick design tools…hand crafted designs for web, mobile, media & touchscreen, SaaS platforms. Our visionary team works to enhance, innovate, maybe simplify, and redefine how users engage and interact with your digital presence. User experience is executed with traffic audience attraction, conversion, and brand loyal retention as key factors.
- Our choice of front end web technologies have broad support for desktop and mobile to ensure optimum performance and compatibility across browsers and devices. Additionally, specific CMS and development frameworks with hand written code or custom development requests are supported.We build with a focus on clean & lean code, maintain-ability, and expand-ability to sustain your business growth.
- We collaborate w/client and users to review, test, revise, and submit. We review the front end design conversion quality, test navigation, functionality, and browser/platform compatibility. We review unique page titles, descriptions, keywords, and URL tags. We test cloud performance and security to ensure optimum operation as intended. Next – revise and make the necessary adjustments, thereafter we launch.
